Lost in the World of Marketing? Learn to Sell through Authenticity in just 30 minutess.

Announcing another Amazing Podcast with 'THE SHE MIND'

Authenticity in Marketing with Meg Rouje

In this episode of The She Mind Podcast, I interview Meg Rouje, a long-time supporter of the She Exclusive community and a branding and communication expert.

Together, they dive into authenticity in marketing and how entrepreneurs can stay true to their voice while effectively communicating their brand to the world.

Here's a thought:
Branding vs. Marketing: Branding is about defining your values, mission, and voice, while marketing is the step-by-step process of sharing that with the world.
Meg states, 'Look at Marketing like a body! The soul is the brand, which is what gives you the vision, the direction, the values
The body is the whole design part. Whathat people see; the logo, the colors, the website etc. It's like what you're wearing.

Interesting analogy no?

The Power of Storytelling can't be highlighted enough! If People buy from people and you are focussing on getting them to notice - if you don't have a story, you might not grab their attention.

Additionally, using sensory details and metaphor in your brand communication helps build a strong emotional connection with your audience.

Authenticity in Business in general is a big topic and one to be explored, yet it is one of the things that divides long-standing businesses to those that pass on buy or disolve.

Meg highlights the importance of the importance of making the strategic decision to shift from just following marketing trends to rather expressing yourself in a way that aligns with your true values and attracts the right audience.
She has moved away from a lot of trending marketing methods and showcases how her choices for her business and making an impact for her.

The Problem with Pain Points! Focusing solely on people’s struggles may not drive action. We talk about the power of aligning your messaging with those who are ready for what you are offering or selling; as they will hear your messaging clearer and find your service faster.

Social Media is SO LOUD to me and I raise that with Meg. She highlighted why stepping back from social media regularly and strategically can directly help entrepreneurs gain clarity and focus on what truly matters in their business.

Meg also introduces her beautifully illustrated branding book, featuring archetypes, storytelling, and sensory design to help businesses create authentic and memorable brands. You can find the link in the episode bio.
Join the Conversation!

Comment below with your experiences in marketing and branding. I would love to hear your thoughts and viewpoints on this important matter, for all of us in the online business space!

If you'd like to be a guest on the podcast, contact info@she-exclusive.com.

✨ And remember, in case no one has told you today—you are beautiful, you are amazing, and you’ve got this! 💫